How is generation y

They are currently between 25 and 40 years old They are currently between 9 and 24 years old nearly 68 million in the U. Gen A: Generation Alpha starts with children born in 2 and will c ontinue at least through , maybe later approximately 48 million people in the U.

Originally, the name Generation Z was a placeholder for the youngest people on the planet — although Generation A has now taken over that distinction. However, in the same way that Gen Y morphed into Millennials, there is certainly a possibility that both Gen Z and Gen A may adopt new names as they leave adolescence and mature into their adult identities.

While the label Gen A makes discussion easier, it may not be the last word on this group of humans. It started with Generation X, people born between The preceding generation was the Baby Boomers, born Depending on whom you ask, it was either sociologists, a novelist, or Billy Idol who cemented this phrase in our vocabulary.

From there on it was all down-alphabet. The generation following Gen X naturally became Gen Y, born give or take a few years on either end. The pair coined the term in when the impending turn of the millennium began to feature heavily in the cultural consciousness.

Generation Z refers to babies born from the late 90s through today. While some say Generation Alpha is named for the first letter of the Greek alphabet and denotes the first of a series of items or categories, Generation Alpha may also just be an easy way to round the corner into a new alphabet. While all Millennials were born around the turn of the century, some of them are still in early adulthood, wrestling with new careers and settling down, while the older Millennials have a home and are building a family.

You can imagine how having a child might change your interests and priorities, so for marketing purposes, it's useful to split this generation into Gen Y.

The younger group is just now flexing their buying power. The latter group has a more extensive history and may be refinancing their mortgage and raising children.

The contrast in priorities and needs is stark. The same logic can be applied to any generation that is in this stage of life or younger. As we get older, we tend to homogenize and face similar life issues. The younger we are, the more dramatic each stage of life is. Consider the difference between someone in elementary school and high school. While they might be the same generation, they have very different views and needs. Marketing to young generations as a single cohort will not be nearly as effective as segmenting your strategy and messaging.

Each generation label serves as a shorthand to reference nearly 20 years of attitude, motivations, and historical events. Few individuals self-identify as Gen X, Millennial, or any other name.

Throughout the Gen Y series we will be hearing some of these stories, about the issues millennials face, as well as examining exclusive data which tells us some things about this generation and how it compares to those that came before.

The key finding? They are not doing well. They are, as Guardian journalist Shiv Malik wrote, the Jilted Generation , who are set to be the first generation to do worse than its parents as far back as data goes. This article is more than 5 years old.

In Sweden female Millennials were most concerned about being overworked. It will be crucial for companies to understand the different concerns holding women back in their global workforces. Most multinational companies have globally or regionally defined inclusion initiatives, rather than ones customized to a national level. But what women want in China differs greatly from what those in India want.

Leadership development initiatives may have to be tailored by country to address these differences. We found a strong interest in entrepreneurship across all three generations. Our results show that one in four students Gen Z is interested in starting their own business. And among those already in the workforce Gen Y and Gen X professionals , one in three yearned to be entrepreneurs. When asked whether they would want to work for an international company or start their own business, respondents in Gen Z favored working for an international company, while Gen Y and Gen X professionals preferred starting their own business.

When we asked which technologies are likely to revolutionize work in the coming decade, we learned that Gen Z was most enthusiastic about the potential of virtual reality VR. This was stronger in certain countries such as Mexico and Singapore and weaker in countries such as India.

Companies may want to consider virtual reality as a tool for recruiting these cohorts. Gen X, on the other hand, believed virtual reality technologies would have a low impact on their work. And how old is too old to be a Millennial? The term Millennials generally refers to the generation of people born between the early s and s, according to the Merriam-Webster Dictionary. Some people also include children born in the early s. The Millennial Generation is also known as Generation Y, because it comes after Generation X — those people between the early s and the s.

The publication Ad Age was one of the first to coin the term "Generation Y," in an editorial in August But the term didn't age well, and "Millennials" has largely overtaken it. But the terms basically mean the same thing. Millennials have been characterized in a number of different ways. On the negative side, they've been described as lazy, narcissistic and prone to jump from job to job.