What is the difference between brand and product

For example, consumers choose Apple products because Apple has positioned itself as a brand the people can trust and value. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

Brand vs product Posted by Terms compared staff Jul 28, Marketing. Definitions and explanations Brand: A brand is a difference between just a car and a Mercedes. Factors that contribute toward building a brand: Uniqueness: Brands must be built on an original idea. Personality: It is essential to display the character of a brand. Reliability: A brand needs to be trustworthy. Presence: Branding is all about having a bold presence and visibility.

Consistency: No brand can survive without consistently engaging their customers. Competitiveness: A brand should be able to provide competitive value. Related posts: Brand identity vs brand image Difference between brand awareness and brand positioning Brand value vs brand equity Difference between brand name and trademark Brand manager vs marketing manager Difference between joint product and by-product Brand loyalty vs customer loyalty.

Previous Difference between spin-off and split-off. Next Difference between cash transaction and credit transaction. About The Author. Terms compared staff. Leave a reply Cancel reply Your email address will not be published. Search for:. Recent Posts Opening stock vs closing stock Appraise vs apprise Assume vs presume Council vs counsel Consignment vs sale. Market value. Brands add value to a product. The whole process of branding is about meaningful value addition.

Generic products have less face and market value in comparison to branded products. Consumers expectations. Brands must meet higher consumer expectations. In general, brands are more expensive due to higher consumer expectation. Emotional appeal. Brands gave an emotional relationship with consumers.

Products do not have a personalized relationship with customers. A brand is What you want? Uniqueness A product can be easily copied. A brand has a distinguished identity, that cannot be copied. Created by Manufacturers Customers Can it be replaced? Yes No What they do? A product performs the functions. A brand offers value.

Appearance A product may be tangible or intangible in nature. A brand is intangible. Time Horizon A product can be outdated after some time. Brand remains forever. The product is a good or service or the combination of the two that is made available by the companies in the market for sale to the end consumer. It can be in physical or non-physical form. The producers manufacture a product. The raw materials which are procured from the manufacturers, then they are converted into finished goods, which are offered by them for selling purposes.

The cost of production is the investment made by the company in producing a product, and it is sold at a price known as a selling price.

The product has its own life years. After the expiry of that period, the product becomes obsolete. In such a case every product needs to be reinvented or regenerated, to attract the target audience.

Sometimes, products are relaunched by the companies with some new or exciting features that will be able to grab the attention of more and more customers.

Every product is different in itself regarding size, colour, brand name, shape, packaging, features, after sales services and much more. However, the difference in the product is psychological, not physical. These factors are more or less used by the companies to persuade customers to buy their product. Handbags, sunglasses, jeans, shoes, belts, etc.

For example, a detergent powder is easily replaced if it is not available at the time of purchase. Brand design - logo, name, personality, colours are never the same of two brands however two soaps or two detergent can look and smell similar to each other.

Branding and design creates a huge difference in identities of both brands and products. Remember panoramic and polaroid cameras? With the introduction of digital cameras and more recently mobile phone cameras, the old products are becoming obsolete.

Whereas, brands like Sony and Apple are still there in the market by offering different products. Consider Facebook as an example. When Facebook first appeared on digital screens, it offered a social feed of friends and relatives. That product was an instant hit among friends and family.

Today, if Facebook launches a new service, people will quickly respond because they trust Facebook. Now, Facebook has made sure that even if the social media platform shuts down, Facebook as a brand will stand still. It is noteworthy to highlight that brands and products appear similar to many, but a more in-depth analysis demonstrates the difference between brand and product. So, now you have a clear understanding of both.

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Posted by Ankit Sahu on May 3,